Recommended hot-selling models in Dubai——ROX 01
2025-06-16
Recommended hot-selling models in Dubai——ROX 01
The outdoor magic car is on the streets of UAE. How powerful is the all-rounder ROX 01?

In early April, the 10,000th ROX 01 was officially rolled off the assembly line at the Qingdao manufacturing base and delivered to a user in the UAE on the eve of the 2025 Shanghai Auto Show. It took nearly 600 days for ROX to successfully achieve the leap from 1 to 10,000, and work with global users to create a refined outdoor lifestyle that is suitable for different countries and cultural backgrounds. So far, the total mileage of ROX users has exceeded 200 million kilometers, with footprints in more than 30 countries around the world.
With the full acceleration of the delivery process of ROX01, ROX Automobile has also emerged in the all-terrain Luxury SUV market segment. Taking the UAE market as an example, ROX01 has successfully ranked among the top five local all-terrain luxury SUVs with a sales volume of more than 500,000 yuan with its hard-core product strength and excellent quality, with a market share of 6%. On the eve of the auto show, the world's 10,000th ROX01 was officially delivered to users at the ROX Automobile Dubai flagship store in the United Arab Emirates. When talking about the reason for choosing ROX01, the new user, Mr. Mohammed, could not hide his excitement and pride: "In the past, I always thought that cars were just a means of transportation. Faced with many complex usage scenarios, traditional cars of any price will have more or less performance limitations, but I see more possibilities in the ROX car. It is hard to imagine that an SUV can take into account home use, business, hardcore off-road, and even be friendly to female drivers, but ROX did it. So, I chose it.


Driving the ROX01 in the desert of Dubai, you can conquer the heat, quicksand and steep slopes with one-touch switching to the all-terrain mode. The ROX01 has a range of more than 1,000 kilometers, so you don't have to worry about charging after a day of driving in the desert. The full-grain Nappa leather seats have heating and massage, the car computer supports Arabic, and the rear of the car can be equipped with a kitchen to turn it into a mobile home in seconds.